What is Email Marketing?

Maximize your Online Performance

What is Email Marketing?

07/30/2019 Marketing Strategy 0
What is Email Marketing

What is Email Marketing

What is Email marketing… Email Marketing is the most direct and effective way of connecting with your prospects. It’s a highly effective digital marketing strategy of sending emails to your prospects. Effective marketing emails nurture prospects and convert them into costumers, and turn one-time buyers into loyal returning costumers. 

In this article I’ll try to explain to you what is email marketing.

Email Marketing in 2020

Email marketing is still one of the best marketing channels in 2020. So, lets talk about what is email marketing and, why it is so very important.

Despite the rise of social media and spam emails (which is never a good marketing strategy), email is still the most effective and powerful way to nurture leads and turn them into customers.

There are many reasons why you should use email marketing for your business and make it one of your top priorities.

Here are the top 3 reasons:

1. Email is the #1 communication channel

At least 99% of consumers check their email on a daily basis. That’s more than any other communication channel.

99% of consumers check email every day

2. You own your list

You own your email list. Your social media account, (along with all your followers and posts) could be suspended or deleted at any time, for any reason and, without any notice. However, you own your email list. No one can take the leads you have on your list away from you.

costumers who purchase products through email spend 138% more

3. Email converts better

People who buy products through marketing email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 4400%. Meaning, for every $1 invested you get a retun of $44. That’s huge! The average order value of an email is at least three times higher than that of social media.

Email Marketing Return on Investment

That’s what is Email Marketing and why it’s simply the best way to make sales online.

How to get started with Email Marketing

Email marketing is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down…

You start with your email list

What most people do is put an opt-in form on their website and hope that people sign up. Unfortunately, this marketing strategy usually doesn’t work very well.

An more effective way to build your email list is by offering a “freebie” also called a Lead Magnet.

A lead magnet is something awesome that you give away for free in exchange for an email address. And the greatest part is, it doesn’t have to cost you anything; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, as long as it provides value to your visitors for free.

I’ve also written a complete post about: What is a Lead Magnet.

Next you need a Email Service

Before you can email anyone, you need their permission. When you use an opt-in form to download your lead magnet, you’ve got that permission. 

What you need in order to get started is 1) an opt-in form and 2) an email marketing service.

Kartra can help you out with that, with Kartra you can create opt-in forms and A/B test them without having to hire a developer. This, and along with many other reasons, makes Kartra one of the best digital marketing platforms. You can quickly and easily create dynamic, targeted, and personalized opt-in forms. Another thing you could use Kartra for is BAM (Behavioral Adaptive Marketing) the future of digital marketing.

Read more about the future of digital marketing here: what is behavioral-adaptive-marketing

Kartra the new Digital Marketing Platform

AWeber is another popular email marketing service that offers a wide range of tools such as autoresponders, segments, an email builder, and more. They provide great customer support, and you can send highly targeted emails.

Aweber Email Marketing Service

GetResponse is also a great email marketing service. It’s a feature-rich online marketing solution, capable of handling both small and very large email lists (1 million+ subscribers). 

Getresponse Email Marketing

Constant Contact is an easy to use Email Marketing Service which makes ideal for beginners. It lets you easily set up automated email sequences and create beautiful emails with their drag-and-drop editor.

How Good Is Constant Contact

After these two steps, you can start building your email list. Plus, you’ll be able to set up some automation in your email service -using one of the Email Marketing Services mentioned above- which will make your email marketing much easier.

Finally you need to get traffic to your website

There are 2 ways to get traffic to your website. One way is to get traffic to your website through SEO(Search Engine Optimization), the other one is by running paid ads.

If you have a budget large enough to run paid ads you don’t need to do SEO to get traffic to your website.

When you don’t have a large budget to run paid ads you need to increase your traffic by SEO.

Learn how to get more traffic to your website with 8 step SEO Content Strategy on How to Increase Organic Traffic.

Having Trouble Building an Email List

Download my FREE Step-by-Step Guide and discover the most powerful way to Build and Grow your Email List and Maximize your Online Performance in 2020.

AFFILIATE DISCLAIMER: This article may contain affiliate links. That means if you click on one of those links and make a purchase, I may be compensated for it. If you do happen do click, thanks! Any compensation we may receive helps us produce content like this.