What is Behavioral Adaptive Marketing

What is Behavioral Adaptive Marketing?

THE FUTURE OF ONLINE MARKETING

Are you struggling getting good quality leads and turning them into costumers? Behavioral Adaptive Marketing also called BAM is today’s marketing strategy that will help you attain the right leads and convert them into sales.

Lead generation is the first and most important step of your marketing strategy. The best way to generate leads is by offering a “freebie” to your visitors.

Find out what a “freebie” is here: what is a lead magnet.

But first of all, to get any leads you need to get traffic to your website.

Learn how to get traffic to your website with this 8 step SEO Content strategy: How to Increase Organic Traffic

BAM isn’t really a difficult concept.  It’s a marketing strategy based on email marketing that changes based on how your prospects interact with your content.

Keep reading about: what is email marketing

Imagine that you’re able to automate the follow up your prospects get… based on what they click or didn’t click on, watch or didn’t watch… have them drop into a certain email sequence or shown them a certain video or offer you have… based on their behavior

Likewise, if someone visits your site for the first time, that message is different than if it’s a returning visitor… or your autoresponder sends one message to someone who just entered your sales funnel, and a different one to someone who placed items in their cart, but didn’t purchase.

All of this happening behind the scenes for you, it’s building a relationship with your prospects and gain their trust… that’s – THE FUTURE OF ONLINE MARKETING –

WHY DOESN’T EVERYONE USE BAM

So if it’s not a difficult strategy why doesn’t everyone use BAM?

Because BAM isn’t easy to implement, which is why services like Kartra have become more popular, and you see many big name online marketers using Kartra.

Read my post on Kartra the new digital marketing platform.

Manually trying to manage all the possible combinations of interactions with your marketing, and then custom tailoring the message every step of the way, is just too exhaustive for any one individual to take.

Just like many experienced marketers stopped building their own funnels long ago, instead they use a platform like Clickfunnels or many other services. Now many are looking for outside help in implementing Behavioral Adapted Marketing across their entire marketing system.

Boost Conversion Rate

HIGHLIGHTS OF BEHAVIORAL ADAPTIVE MARKETING

Boost Conversions with Customized Sales Copy – Instead of sending sales copy that is generally designed to your target audience, behavioral adaptive marketing is beneficial in a way that once the visitor clicks according to their profession or field. In short, it will surely boost your conversions because you are hitting the right spot.

Convert Random Lurkers Into Buyers – Most probably, random lurkers don’t have the plan to buy your sales copy or guide, but if you use behavioral adaptive marketing, you can put a tag for these visitors. Once they revisited your website, they will have a welcome back to the page message. They will not just feel welcomed, but they will surely feel that you offer them the best product or services they truly need.

Reward Your Regular Customers – Using this method for your marketing plan will allow you to reward your regular customers. When they click again they will have the chance to get points that can be converted into additional points. Over time these points will accumulate, and the ones with leading score will get a reward. It is also the best way to keep track your customer and have an enhanced engagement with them as well.

CONCLUSION

Behavioral Adaptive Marketing is the most powerful marketing strategy that business owners can use to get the right lead without exerting too much time and energy.

That’s why Behavioral Adaptive Marketing is The Future of Online Marketing. 


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