Kartra the new Digital Marketing Platform

Kartra the new digital marketing Platform

If you want to sell a product or service online, there’s a lot of tech and moving pieces you have to hook up with nowadays. To connect all of the tech and moving pieces you can use a Kartra the new digital marketing platform.

In fact, there are many platforms to choose from, like Aweber, Clickfunnels, Infusionsoft and Leadpages.(click to find out more)

In this post I’ll show you what Kartra all-in-one digital marketing platform is, and how it could benefit your online business

Kartra the new Digital Marketing Platform

What is Kartra All-in-One Digital Marketing Platform

Kartra is an all-in-one marketing platform founded in 2018 by Genesis Digital (the same team behind WebinarJam).

It I no unncludes everything you need to run an online business. From hosting, email marketing, video, webinars, split-testing to cart checkouts and all other critical tools. Each of them designed to integrate seamlessly with each other.

Now, we’ve all seen tools like this before haven’t we, but Kartra brings something special to the table.

Not only can you leverage the suite of tools Kartra provides you, they also give you proven, done-for-you funnels created by marketing legends like Frank Kern

Taking the headache out of tech setup is one thing, but having pre-made, done-for-you(DFY) funnels, tested for conversion, at the tips of your fingers is a whole nother thing.

Kartra isn’t just about building a complete online business, it’s about growing your business.

Who is Kartra for

Despite being an all-in-one digital marketing platform, Kartra isn’t for everyone.

In fact, if you’re having a reliable system that’s working well for you and are happy with your toolkit, Kartra could be more of a burden than a solution.

Instead, Kartra is for people who are tired of having to duct tape all the tools that aren’t compatible with each other.

It’s for people who don’t want to hire teams of developers and system integrators to reach the next level with their online business.

And finally, it’s for people who want to be spending less time on bridging software and more on what actually matters…

Acquiring more customers and making more sales.

If this sounds anything like you, then this might just be what you’ve been looking for.

This is a digital marketing platform designed by real marketers, like Andy Jenkins, utilizing behavioral adaptive marketing. A marketing strategy that custom tailor the message your prospect receives based on the action they take. All of this on auto-pilot inside Kartra the new digital marketing platform.

Read more about: what is behavioral adaptive marketing

What are the Features inside Kartra

The features you get inside Kartra the new digital marketing platform are hosting, page building, email marketing, campaign building, split-testing, video, checkouts, affiliate programs, memberships, forms, campaigns, calendars you name it. They also integrate with other services as well.

Page Building

You can’t run an online business without a website nowadays. That’s where Karta’s page builder comes in.

kartra page building

But this isn’t like any other usual blank canvas builder.

Kartra provides you with pre-made templates for practically any webpage you could imagine, from a traditional home page or blog feed, to long-form sales pages to classic squeeze pages.

The templates are surprisingly good, including both old-school and modern layouts.

Making direct changes to a template is a simple point-and-click process. This applies to editing text, swapping out images, and changing styles.

You can also add new elements into the mix using the provided blocks.

If you need to drop a video on the page, you can quickly and easily select from your library of existing videos or upload a new one. No external hosting required.

kartra video

Maybe you also want to add a popup to your page?

Instead of having to find a compatible popup addon, you can rely on the popup functionality inside of Kartra the new digital marketing platform.

It’s this plug-and-play aspect that gives the builder an edge.

Products & Carts

Even if you have the best sales page in the world it won’t last long without a product to back it up.

Fortunately, Kartra has you covered with their built-in shopping cart and it makes some bold promises about what it can do.

kartra products

Adding products gives you 2 options; create a main product, or an upsell/downsell product.

The product will display depending on which of these 2 options you choose, with an upsell/downsell only displaying after a main product purchase.

Kartra will have you set up with everything from:

  • Payment gateways (PayPal or Credit Card)
  • Product pricing (one-time, recurring, fixed amount, etc.)
  • Trial structures (such as $1 for first 7 days)
  • Product, checkout and thank you page design
  • Cart abandonment rules
  • Cart bump offers (add X for $5)
  • Cart templates & style (hosted, overaly, embed)
  • And a whole lot more…

And if you’re selling digital courses, you’ll be able to seamlessly integrate with Kartra membership module.

Kartra affiliate management

For each product you create, you can list it to the marketplace to give your customers a chance at becoming your best promoters.

kartra affiliate management

Your affiliates will be given custom share URL’s with their tracking code embedded, allowing you to offer either a percentage or fixed-rate of the sale.

You’ll even be able to see information on your affiliates, the number of referrals, and payout history right from your dashboard.

Kartra also has their own Affiliate Program what pays you a healthy 40% lifetime, monthly recurring commissions for every person you refer to Kartra. But you DO NOT need to be a Kartra user to become a kartra jv partner affiliate, it’s completely free to signup as a Kartra advocate.

product sales analytics

This gives you an overview of everything from visits, sales, refunds, cancellations, revenue and customer value. Oh, and you can do the same for affiliate referrals too.

kartra sales analytics


Email Marketing

Kartra provides you with everything you need when it comes to Email Marketing, like broadcasts, automations, tagging, sequences and more.

Find out: what is email marketing

kartra email marketing platform

This module aims to replace the likes of GetResponse, Constant Contact and AWeber. No small feat by any standard.

You’ll find much of the same features in Kartra here, including creating a simple list for your subscribers.

You can add leads manually or import a list of leads from a CSV very useful when you’re moving over from another email marketing platforms.

Form builder

Of course you can also create forms in Kartra to collect new leads. The builder for this uses the same interface as the rest of the platform which makes it easy to navigate.

kartra form builder

The forms have various options, including single/double opt-in, custom success URL, welcome message, tagging and automations, form behaviours and dozens of templates.

The form template editor is more limited than the page builder and only really meant for basic changes to templates.

As for tagging, this is an important part of any email marketing platform as it allows you to segment your leads accordingly. 

Email Automation

Lets face it, the real attraction of any email marketing tool is the automation capabilities.

The good news is, Kartra has an automation workflow builder (“Sequence Builder”) and it’s just like the ones you get with ActiveCampaign or ConvertKit. It’s a very usable system that has all the futures you’ve come to expect.

kartra automation sequences


Email Automation

Lets face it, the real attraction of any email marketing tool is the automation capabilities.

The good news is, Kartra has an automation workflow builder (“Sequence Builder”) and it’s just like the ones you get with ActiveCampaign or ConvertKit. It’s a very usable system that has all the futures you’ve come to expect.

kartra automation sequences


Marketing Campaigns

Campaigns is where all the hype seems to be with this digital marketing platform.

They can be created from scratch, or you can use one of Kartra’s “done for you” campaigns designed marketers like Frank Kern. These “done for you” campaigns leverage everything Kartra has to offer.

A few examples of “done for you” campaigns are:

  • “Simple List Builder” which leverages the Lead Magnet list-building model for growing your email list.

  • “4 Day Cash Machine” (the famous “Frank Kern” funnel) allows you to make quick sales to an existing subscriber list.

kartra done for you campaigns

“done for you” campaigns are complete with all the assets, like email sequences, product sale funnels, advanced automations, and any other necessary components.

There’s also a campaign marketplace, were you can place your own campaign and offer or share it with other users. 

This plug-and-play approach saves you a LOT of time and money in the long run.

Courses and Memberships

Kartra has a membership portal management system to deliver your courses and memberships. It makes it easy to deliver your content to your members and manage how they receive your content.

When you create a membership in Kartra there are two options on how people can access it. You can give them full access to your content or you can give them access to one module at a time using Kartra’s automation features.

You can setup your membership site with the “membership builder” wich is very similar to the other features in Kartra, you drag and drop elements to a blank canvas.

 It also offers things like a CRM, course portal, a helpdesk, and a bunch of other small but useful additions.

Kartra gives you everything you need to build your online business.


I really like what I’ve seen with Kartra so far. It’s a really powerful digital marketing platform that pretty much comes with everything you need to sell your products and services.

So for those of you looking for an all-in-one digital marketing platform, definitely give Kartra the new digital marketing platforma look.

If you’re still not sure if Kartra the new digital marketing platform is the right tool for your business.

Read my articles about other popular online marketing platforms:

How good is Constant Contact 2020 Review

What is GetResponse

Why to get started with AWeber 

Take the $1 14-day Kartra trial

benefits of Kartra the new digital marketing platform

  • Quick and easy onboarding
  • Clear, consistent interface throughout
  • Sell products with up-sells/down-sells
  • Affiliate module to create a private army of promoters
  • Page building for virtually any page type
  • Fully featured email marketing and automation built-in
  • Split-testing for maximum conversions
  • Courses and membership portal
  • Video hosting with behavioral tagging
  • Done-for-you marketing campaigns
  • Analytics across almost all modules
  • Live chat and ticketing support system
  • 30-day money back guarantee
Kartra the new digital marketing platform

AFFILIATE DISCLAIMER: This article may contain affiliate links. That means if you click on one of those links and make a purchase, I may be compensated for it. If you do happen do click, thanks! Any compensation we may receive helps us produce content like this.

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