With over 650.000 users Constant Contact is one of the biggest Email Marketing Tools in the world.
So, they must be doing something right… right?
In this article I’ll try to explain; How good is Constant Contact 2020 review.
- How Good Is Constant Contact 2020 review
- Is It Easy To Get Started With Constant Contact
- What Are The Key Features Of Constant Contact
- Constant Contact For Email Marketing
- A/B Split Testing
- Deliverability Tools
- Responsive Email Templates
- Email Editor
- List Building Features
- List Management
- Email Analytics
- Facebook and Instagram ads
- Google Ads
- Apps And Integrations
- Website Builder
- Constant Contact Pricing
How Good Is Constant Contact 2020 review
In October 2019, Constant Contact announced some new features, which are available when writing this Constant Contact 2020 review on How good is Constant Contact.
Like, creating a Social Ad Campaign for Facebook and Instagram in-app, tools for posting and monitoring Social Media, generate a Google My Business entry inside Constant Contact, a Landing Page feature to create a call-to-action landing page, and a SEO Tool for optimizing Keyword usage.
The in-app Google Ad creation tool is even powered by Artificial Intelligence which will optimize keyword usage continuously based on performance analysis.
By expanding their feature set beyond just email shows you how good is Constant Contact.
Keep reading my Constant Contact 2020 review to find out, How good is Constant Contact, and if it fits your business.
Is It Easy To Get Started With Constant Contact
If you’re a beginner and completely new to Email Marketing it’s easy to get started with Constant Contact.
You can easily create beautiful emails using their drag and drop page editor. It gives you the possibility to customize the existing templates with your own branding, images and text.
Easily set up automated email sequences, so… when someone subscribes to your email list a sequence is triggered to nurture them.
What Are The Key Features Of Constant Contact
- Send unlimited emails
- Welcome emails
- Automated welcome email series
- Automated resend to anyone who hasn’t opened your emails
- Trigger email sequences based on behavior
- Subject line A/B testing
- Dynamic Content
- Polls and Surveys
- Online donations
- Email template library
- Image library
- Website Builder
- Landing pages
- Customizable pop-ups
- List building tools
- Contact list imports
- List segmentation
- Woo-commerce Integration
- E-commerce integrations
- Automated Abandoned cart emails for Shopify
- Marketing calendar
- Facebook and Instagram ads
- Google Ads
- Event marketing
- Apps and integrations
- Support and Chat
Constant Contact For Email Marketing
When you’re doing some kind of email marketing you’ll need an email marketing solution that’s packed with helpful, intuitive tools and features.
Constant Contact is an email marketing service that offers you these tools such as A/B split testing, deliverability tools, responsive email templates, easy to use email editor, list building features, list management, autoresponders, and analytics.
Read more about: What is Email Marketing
A/B Split Testing
Increase your open rates by running A/B split tests on your subject lines. It’s a best practice and is used by the best email marketing experts in the industry.
Constant Contact makes it easy to implement A/B testing into your email campaigns and tests two subject lines on a percentage of your targeted email list. After the test it will automatically send the winning subject line to the remainder of your email list.
One way to measure your marketing success is by looking at how many of your emails reach the inbox of your subscribers and are opened after being delivered.
At Constant Contact they follow the industry’s best practices to help you stay compliant with the current CAN-SPAM and CASL legislation.
That’s why they maintain a 97% deliverability rate.
Responsive Email Templates
Constant Contact provides you modern mobile-optimized email templates. Their drag-and-drop editor make it easy to create, customize, and send professional emails that work for every industry… from retail to real estate to nonprofits.
You can choose from a large selection of responsive email templates that automatically adjust to the right size… to make your business stands out on every device.
And the best part…there’s no coding needed!!
When you start creating an email with the Email Editor, you have the choice to add your website. When you choose to add your website, the Constant Contact Email Editor will scrub your website to find your logo, brand colors and social media accounts, and automatically adds them to your email.
Once that’s done you can pick one of the dozens templates in their template library. All the templates are customizable with the drag-and-drop editor and enables you to create and send an email in less then 10 minutes.
List Building Features
Building and growing an email list is essential for every business.
After all, the more people you reach through email marketing campaigns, the more likely you can start building relationships and generate sales.
Constant Contact offers you proven list-building strategies and 4 email list-building tools to help you grow your email list fast.
Website sign-up form
With Constant Contact you can create opt-in forms for your website to get new subscribers.
You can customize the look and feel of the forms to match your website using your logo and brand colors.
Facebook Page app
With the Facebook Page app lets your Facebook fans sign up for your email list without leaving Facebook.
Simply click the “Install” button above the Facebook logo on the Sign-Up Tools page, and follow the installation instructions.
After the installation, it will appear below the cover photo on your Facebook Business Page.
Now, when new subscribers click the “Join My List” tab, they can enter their email address, and will be added to your list.
Text message (Text-to-Join)
”Text-to-Join” is another sign-up tool, which allows your customers to join your email list via text message.
It lets you choose a keyword and edit the automatic messages that are sent via text. They get two messages, the first asks them for their email address and the second thanks them for registering.
To let visitors know they can sign up for your email list using text message you can create a Text-to-Join sign that you can print and display.
QR code (Scan-to-Join)
The last tool to build your Email List lets your visitors join your email lists with their smartphones by scanning a QR code.
Just choose the business information you want displayed on your sign-up form and select the information you want to collect from subscribers.
You can use the QR code that is generated and place it on your business cards, brochures, or any printed material. Or create a flyer and hang it up to encourage people to register for your email list using their smartphones.
With Constant Contact it’s easy to create as many lists as you want. It gives you the option to add an email address to multiple lists at once, or let your subscribers submit to several email lists.
This allows you to send targeted emails and sending only emails your subscribers want to read. This way your open rates increases and make your marketing efforts more effective.
Easily upload your current list of contacts & email addresses
No matter where you store your contacts email address, Constant Contact makes it easy to upload them to your account and start sending your email campaigns.
Use tags to categorize contacts on your targeted email lists
Use tags to group your email subscribers so the right group get the right email. You can create mailing list categories that make sense for your business, like “social media”, “Facebook”, “VIP”, or “prospect”.
Segment contacts to send targeted email campaigns
Their contact list segmentation tool empowers you to create customized segments based on your subscribers engagement. This way you can send targeted emails to specific subscribers.
Duplicate contact management
Constant Contact comes with a powerful email list cleaning service which automatically updates duplicate and unsubscribed contacts for you.
With Constant Contact you can send an automated welcome email to your new subscribers, then build strong relationships with an email series triggered by how they engage with your previous emails.
Personalized, relevant and consistent communication with email automation is a great way to nurture relationships.
Using email marketing automation based on engagement to your content is called BAM(Behavioral Adaptive Marketing) and is -THE FUTURE OF ONLINE MARKETING-
This feature shows us just how good is Constant Contact.
Read more about: What is Behavioral Adaptive Marketing
Making sense of your email marketing analytics can be tricky.
Which numbers do you need to focus on? What do all those numbers mean? Is it really worth your time?
To approach your email reports with confidence, you need to understand how to use the information and, what information you have available to improve your marketing strategy.
Constant Contact let’s you take a look at the most important things you can learn from email analytics:
Who read your email?
Email reports give you the ability to see the number of people who opened your email, as well as the time that they opened it.
It gives the key metrics to your email marketing campaign. Such as, your open rate, your average open rate, and how it compares to others in your industry.
What did your subscribers find interesting?
Next things you can take a look at are… how many clicks your email received, your click-through rate, your average click-through rate, and how it compares to others in your industry.
This is a great indicator to find out what information is interesting and relevant to your audience.
Your email clicks help you understand what topics and what type of content is getting the most attention from your subscribers. This can help you create new targeted content .
When is the best time to send your email?
With Constant Contact Email Reports you can see when your subscribers opening your email. This allows you to edit your sending schedule -making sure it’s in line with when most people are opening- to increase your open rates.
Once you’ve found a time to send your emails, be consistent so your subscribers start to expect emails from you.
Keep reading: find the best time to send emails
On what device are people reading your email?
Nowadays, more and more emails are read on a mobile device.
Within Constant Contact Email Reports you can see how many people are opening your emails on desktop versus mobile. These stats are consistently updated and display the data from your last five email marketing campaigns.
How can you do better next time?
The deeper you dig into your email analytics, the more areas you’ll find where you want to improve marketing strategy.
Constant Contact Email Reports gives you the ability to compare and improve all these areas… that’s how good is Constant Contact.
Why is email marketing worth your time?
This might be a though question without strong email analytics. Sure, email is a good way to reach your audience, but how is your email marketing strategy impacting your business?
With Constant Contact Email Reports you don’t have to be an analytics expert to measure your email marketing efforts. Take the time exploring your email reports, choose one area you want to improve, and check in after each email, tracking your results to see any improvement.
Facebook and Instagram ads
Reach new audiences with Constant Contact Social Marketing.
Constant Contact makes it easy to find new costumers on Facebook and Instagram, drive traffic to your website, and grow your Email list.
Target the right people on Facebook and Instagram and make sure your business is seen on Social Media. With Constant Contact you can easily create social marketing ad campaigns that generate brand awareness.
Keep the conversation going with powerful email marketing that the moment they connect with your business.
How to use Facebook and Instagram to build brand awareness for your business
Use Google Ads to advertise online and make your business easy to find, drive qualified website traffic and boost your sales.
How to grow your business with Constant Contact and Google Ads
Apps And Integrations
Constant Contact gives you the ability to integrate with the most popular software, like:
- Facebook Lead Ads
- More E-commerce Tools
- QuickBooks Online App
- Outlook Desktop
- Constant Contact List Builder App
- Constant Contact App
All these Integrations tells us how good is Constant Contact
A new feature in Constant Contact is the free website builder. The builder is quite basic, but a great option if you’re running events, that need a basic website for customers to view.
It’s easy to use and you let’s you create a professional-looking website in a few minutes.
You can sync your Facebook business page, and there are lots of layouts to choose from.
There’s a huge image libraryare with over 550,000 free images to choose from. And all the layouts are mobile-friendly, so they look great on any device.
To ensure your pages are optimized for search engines the website builder has a built-in SEO feature. The only downside is that there is an additional monthly charge for this.
Constant Contact Pricing
Constant Contact offers two main plans, Email, and Email Plus. Pricing will vary depending on how many contacts you have.
The next image is for 0-500 contacts on both pricing plans.
To get all of the features you will need to go with Email Plus Pricing Plan cause the “basic” Email Plan is quite limited.
The Email Plan doesn’t include some of the features like advanced e-commerce, customizable pop-up forms, automation, subject line split testing, event marketing, surveys, polls, and online donations.
The only problem is, that the E-mail Plus Pricing Plan starts at $45 for the first 0-500 contacts, which makes it quite expensive for someone who is just starting with email marketing. When you have 2,500-5,000 contacts this plan will cost you $95, and for 5,000 to 10,000 contacts it will cost $125/month.
60 day free trail
The good news is that there is a 60 day free trial available, so you can give it a try to see if you like how it works and all of the features it offers.
Constant Contact has become a leader in small business marketing the last 15 years. It has all the facilities and a simplified user interface. They offer a special blend of expert knowledge, efficient core competency as well as strong support system. Overall Constant Contact feels pretty good.
Hopefully, my 2020 review on how good is Constant Contact has given you all the information you need to make an decision on whether or not Constant Contact can help you run your business.
If you’re still not sure of its the right tool for you.
Check out my articles about other popular Email Marketing Tools:
AFFILIATE DISCLAIMER: This article may contain affiliate links. That means if you click on one of those links and make a purchase, I may be compensated for it. If you do happen do click, thanks! Any compensation we may receive helps us produce content like this.