What is Artificial Intelligence(AI) and how AI is changing digital marketing
What is Artificial Intelligence (AI) and how AI is changing digital marketing.
Artificial Intelligence is something that we tend to associate with science fiction. In an area of computer science, artificial intelligence (AI) sometimes called machine learning. Which seems to affect digital marketing in the near future as well.
In contrast to natural intelligence displayed by humans. AI takes actions that maximize its chance of successfully achieving its goals.
“Artificial Intelligence” is often used to describe machines or computers that imitate intelligent humanoid behavior. Something that we associate with the human mind, such as “learning” and “problem solving”.
In fact, AI is a big part of our reality right now. Like, the depth-effect on your camera is achieved by a form of AI called machine learning!
Every internet marketer should know that their specialty is not safe from the march of this new technology. Nowadays, AI is already affecting internet marketing in a number of powerful ways, and its effects are only going to be more greatly as we move forward.
We’ll look into some of the ways how AI is changing digital marketing in this post.
Smarter Search engines
An AI-heavy approach to search is already adopted. In fact, google has described itself as an “AI first company.” This means, that Google no longer simply tries to match keywords with text, and instead aims to properly understand what their users are asking, in order to provide a more relevant answer to their users.
Google is also doing this to improve Google Assistant. Google Assistant is another piece of AI technology that Google hopes more people will starting to use get information from the web.
This new algorithm is called RankBrain, and marketers have to adapt to this. Because it’s only going to become more prominent in the near future.
Another way how AI is changing digital marketing, is that in the future we can also expect computer vision to enhance Google’s ability to search through images.
Recently, the newest tools for the marketing industry are Chatbots designed to simplify the interaction between humans and computers. A chatbot is an artificial intelligence software that can simulate a conversation(chat) in a natural language through messaging applications, websites or mobile apps.
Now, you’re probably wondering what the benefits are for you as a marketer. A chatbot can provide instant guidance and assistance as soon as someone lands on your website. It can significantly improve your conversion rates and convince more people to buy from you.
Apparently 80% of businesses hope to have a chatbot by 2020. We can very well expect this to be something that is prominent going forward.
Chatbots are another example of how AI is changing digital marketing.
Big Data and Tracking
In this day an time we are tracked by cookies stored on our browsers, by our user accounts, and more. This information is used to serve us up ads that advertisers think will be relevant to us. While this is an effective strategy, it could even be more effective once you start using machine learning and big data.
In other words, as we collect more and more data about the behavior of users, smart learning algorithms can assess that behavior and look for patterns. This will allow them to predict items and links that the user might be interested in – even before they demonstrate an interest in it.
In other words, you don’t show them something you’ve offered them before, but rather show them an entirely new offer that they might be interested in.
This are just a few examples of how AI is changing digital marketing.
Artificial Intelligence is now more accessible than ever, making it a valuable tool for digital marketers.
It’s for sure that AI will effect the choices of your customers, and provide them with relevant recommendations.
Looking at the ways that you can make use of AI, and helping you to maximize your online marketing performance.
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